ABOUT US

OUR HISTORY

1970 - 1990

1974

Established by the Pharmacist M. Adil Karaağaç

1983

Baby care brand Dalin was made available to consumers

1995

Marketing, sales and distribution activities of Voila, a brand of the Italian company Intercosmo, were undertaken.

2000 - 2010

2001

The company set up an office in Romania.

2004

Wax and depilatory product brand Sesu was purchased.

2005

Perfume and deodorant brand XO was launched.

2008

Marketing, sales and distribution activities of the German brand Dr. Beckmann in Turkey and Romania were undertaken.

2010 - Today

2012

Alix Natura, the hair color brand for professionals was launched.

2015

Master brands Dalin and Sesu were relaunched.

2016

Sales and distribution operations of the German baby formula brand, Humana, were taken on in Turkey within the non-pharmaceutical branch.

2017

XO brand was relaunched.

2017

Marketing, sales and distribution activities for the Spanish hair dye brand Montibello were taken on.

2018

Sales and distribution operations of the Japanese diaper brand Goo.N were taken on in Turkey.

2018

Humana’s marketing activities and exclusive distribution rights included in the pharmaceutical branch were taken on.

2018

Operations commenced in 5 countries in Eastern Europe with Dalin brand