1970 - 1990
Established by the Pharmacist M. Adil Karaağaç
Baby care brand Dalin was made available to consumers
Marketing, sales and distribution activities of Voila, a brand
of the Italian company Intercosmo, were undertaken.
2000 - 2010
The company set up an office in Romania.
Wax and depilatory product brand Sesu was purchased.
Perfume and deodorant brand XO was launched.
Marketing, sales and distribution activities of the German brand
Dr. Beckmann in Turkey and Romania were undertaken.
2010 - Today
Alix Natura, the hair color brand for professionals was
Master brands Dalin and Sesu were relaunched.
Sales and distribution operations of the German baby formula
brand, Humana, were taken on in Turkey within the non-pharmaceutical branch.
XO brand was relaunched.
Marketing, sales and distribution activities for the Spanish
hair dye brand Montibello were taken on.
Sales and distribution operations of the Japanese diaper brand
Goo.N were taken on in Turkey.
Humana’s marketing activities and exclusive distribution rights
included in the pharmaceutical branch were taken on.
Operations commenced in 5 countries in Eastern Europe with Dalin